Gabriel Magalhães saw his shirt sales increase by 350% after his penalty miss against Paris Saint-Germain in the Champions League final on Saturday.
The Brazilian centre-back missed the last spot-kick, leading to a 4-3 defeat for Arsenal.
What happened?
Arsenal fans responded to Gabriel's miss by buying his shirt en masse, with the player becoming the top-selling name printed on Gunners jerseys over the weekend.
The sales of Gabriel's shirt doubled those of any other player at one point.
Why it matters for Gabriel Magalhães
The increase in shirt sales shows that Arsenal fans are backing Gabriel despite his penalty miss.
Manager Mikel Arteta was looking to lead the Gunners to glory, but they suffered an agonising defeat in Budapest.
What comes next?
Arsenal returned to London the following day for their trophy parade, with over a million fans in attendance on the streets to celebrate with them.
Gabriel and his teammates were in high spirits at the parade, putting the pain of their defeat behind them.
The 2025-26 season will be regarded as a successful one for Arsenal, with the team winning their first Premier League title in 22 years.
They also reached the League Cup final, and will be eager to win more trophies next time around.
Gabriel will be looking to bounce back from his penalty miss and help Arsenal achieve more success in the future.
The Brazilian centre-back has been a key player for the Gunners, and his popularity among fans is evident from the increase in shirt sales.
Arsenal will be confident of winning their first-ever continental silverware sooner or later, with Arteta at the helm.
The team's performance in the Champions League final was impressive, despite the defeat.
Gabriel's penalty miss was a disappointing moment, but it did not define the team's overall performance.
The Gunners will be looking to learn from their experience and come back stronger next season.